10 Ways to Use Video to Market Your Product or Service

10 Ways to Use Video to Market Your Product or Service

Lauren Colman for Work, Media, Nonprofit, Real Estate 0 Comments

The internet is booming with video content and industry experts are saying that businesses who aren’t adding video to their marketing strategy are missing out. After reading more about the benefits of video marketing for business you’re ready to start creating videos. Learn more about 10 ways to incorporate video into your overall marketing strategy and watch some examples to …

Small business video marketing

Why Your Small Business Needs Video Marketing

Lauren Colman for Work, Real Estate 0 Comments

Don’t get left behind. Video is becoming the king of content for marketing teams around the world. Brands are quickly finding out that a well-crafted video can communicate faster and more efficiently than any other kind of content. Videos no longer need to be viral; they simply need to be clear and concise and reflect your brand. Video marketing, including …

Using Text in Video or Film

Using Text in Your Video

Lauren Colman for Life, for Schools, for Work, Higher Education, Media, Nonprofit, Real Estate, Schools (K-12) 0 Comments

Movies and videos are often remembered for the images, storylines, and musical accompaniment. You may not realize, though, that text can help tell the story just as much as the images. What would a newscast be without the name of the person being interviewed at the bottom of the screen? Can you imagine the latest action film without the opening title …

Ken Burns Effect Video Editing

Being Ken Burns: Using Static Photos in Your Videos

Lauren Colman for Life, for Schools, for Work, Higher Education, Media, Nonprofit, Real Estate, Schools (K-12) 0 Comments

Adding a still image among video clips can stop the flow of your story, jolt the viewer and give your video a slideshow feel. One way to introduce movement is to apply the Ken Burns Effect, an effect that simulates the movement of a camera when recording footage. This effect is named after the filmmaker that made this his signature …

Mercedes Santa Claus

Use Video To Win the Hearts of Your Customers This Holiday Season

Nikolay Tchaouchev for Work, Media, Nonprofit, Real Estate 0 Comments

During the holiday season, companies get that this is when the world goes into a buying frenzy, and they need to turn up the marketing-dial to be top of mind for all their current and new potential customers. With the choice of online and offline media you get to choose from to engage and interact with customers, video can’t be …