Mercedes Santa Claus

Use Video To Win the Hearts of Your Customers This Holiday Season

Nikolay Tchaouchev for Work, Media, Nonprofit, Real Estate 0 Comments

During the holiday season, companies get that this is when the world goes into a buying frenzy, and they need to turn up the marketing-dial to be top of mind for all their current and new potential customers. With the choice of online and offline media you get to choose from to engage and interact with customers, video can’t be …

Connected devices

Video: It’s About Authenticity and Message

Nikolay Tchaouchev for Work 0 Comments

People have developed a highly sensitive nose for detecting stuff they don’t like on the internet. And it’s OK. Really. If you are posting a video to Facebook, your friends don’t expect cinematography on the level of Steven Spielberg. Professional or power users may need to meet a somewhat higher standard, but remember one thing above all: it’s important to …

video on tablet devices

Developing How-To Videos to Turbo Charge Your Online Content

Nikolay Tchaouchev for Work 0 Comments

Video and Mobile Devices Half of web users in the United States will own a tablet computer by 2013. Thirty-one percent of them already do. This explosion in the popularity of tablets has helped to fuel the exponential growth of video content on the internet. Last year 48 hours of video were uploaded to YouTube every minute; this year it’s …

video_tips_pros

Become a Video Pro by Learning from Successful Amateurs

Nikolay Tchaouchev for Life, for Work 0 Comments

In a quickly rising trend, online video is starting to dominate the way savvy businesses leverage their marketing plans over their competitors. In fact, you might be surprised to know that individuals without any formal training whatsoever have been even more successful at making a name for themselves; performing various nifty tricks or bringing their audiences something with which they …

wevideo video marketing

3 Creative Ways Businesses Leverage Video for Marketing

Nikolay Tchaouchev for Work 0 Comments

While there are as many different ways to market a business as there are unique businesses to market, today’s fast-paced consumer needs more than a text-heavy website, snail-mailed coupon, or banner advertisement at a ballpark to attract and keep not only their interest, but also their loyalty. By leveraging short, informative, and professionally-edited videos, businesses can effectively market their brands, products, …

Video Word Cloud

Social Media Engagement with Video: Connecting with Consumers

Nikolay Tchaouchev for Work 0 Comments

Brand managers are finding it increasingly difficult to rely on traditional media communication to reach their target consumers. Between the fragmentation of media choices, DVR-forwarding through commercial breaks, and decreasing TV viewing, reach has become much less predictable. Leading brand managers have already run experiments with social media, to test the communication power of their own customers’ referrals. However, this …

Video Marketing Reach

Video Editing Solutions for Better Marketing Communications

Nikolay Tchaouchev for Work 0 Comments

A picture paints a thousand words, but a video paints a thousand pictures. Marketing communicators are fast coming to grips with the power of video as a communications vehicle. Video creation, editing and publishing have historically been the mystical arts of creative video professionals. Often inhabiting darkened rooms with big screens covered in complex software, all too much of a …