Business cards have come a long way from their origins in 15th century China. Used to exchange information and forge relationships, business cards have become an integral part of networking in the business world. As digital media saturates our everyday lives, it’s time for the standard business card to join the 21st century.
This doesn’t mean you should ditch the paper calling card, but supplement it with a short video alternative. A video business card can help you stand out from competitors, capture leads to increase conversions and improve your website’s SEO. And, let’s face it, even a metallic-finish, 4-color, 32 pt business card can’t showcase your personality and personal branding like video can.
Creating your video business card
Think about the elements of a paper business card. What are the messages conveyed? Most business cards are the same. They tell the reader the Who, What, and Where. Who are you? What do you and your company do? Where can someone find you to get in touch?
Your video business card will cover the same questions, but will do it in a more memorable and visual way that will make it hard for the viewer to forget. If it helps, keep your own business card out while you storyboard your video for inspiration.
Name and contact information
The obvious, and most important, additions to your video business card are the basics. Start with an introduction of your and your company. Include your contact information. This could be your phone number, email address, and website – however you want people to get in touch with you. If you have a brick and mortar location, add your address.
If you decide to include a clip of your business location but budget, time or other constraints prevent you from doing an on-camera interview at the location, consider using green screen (chroma key). Record video of the location and another video of your interview in front of a blue or green backdrop. Then, in post-production, use chroma keying to make the backdrop transparent.
Customize your video to reflect your company’s identity. Use your brand colors, fonts, etc. when adding title/end cards, captions or lower thirds. If you have a jingle or piece of music associated with your company, be sure to incorporate it
Feature your business logo prominently at the beginning and end of your video. This intro and outro bumper will create a lasting and memorable impression on your viewers while building brand awareness.
Call to action
One of the biggest benefits of a video business card is the ability to add a dynamic call-to-action. Your call-to-action could prompt the viewer to fill out a contact form, sign-up for a newsletter, follow you on Twitter or visit another page on your website.
Where should your video business card live?
Recently Facebook has showed itself to be a major player in the video hosting game. More than 4 billion video views occur each day on Facebook. Put your video business card front and center on your business’ Facebook page by setting it as your page’s featured video.
Often regarded as the internet’s second largest search engine, YouTube is the perfect spot to host your video business card. Upload your video with relevant keywords and set it as your YouTube channel trailer. When a new visitor comes to your company’s YouTube channel they will see the video play automatically.
Whether you call it About Us, Team or simply, About, the page on your site where you show off your company’s personality is the ideal spot for your video business card. Don’t downplay the purpose of this page, your About Us page can be effective for converting customers.
With these tips, you’re on your way to creating a great video business card. If you need any help along the way, be sure to visit the WeVideo Academy or our Support Center. Both are great resources for crafting a high-quality video for your business.