wevideo video marketing

3 Creative Ways Businesses Leverage Video for Marketing

Nikolay Tchaouchev Business 0 Comments

While there are as many different ways to market a business as there are unique businesses to market, today’s fast-paced consumer needs more than a text-heavy website, snail-mailed coupon, or banner advertisement at a ballpark to attract and keep not only their interest, but also their loyalty. By leveraging short, informative, and professionally-edited videos, businesses can effectively market their brands, products, …

themes2_g

Improvements to WeVideo for Google Drive

Nikolay Tchaouchev News & Features 0 Comments

WeVideo is introducing some exciting improvements to WeVideo for YouTube and Google Drive. New themes Add style to your videos in an instant by applying a WeVideo Theme.  Themes apply color correction and music with a single click. Record a video on the spot Record a video on your webcam with our new in-app recording function!  It’s a great way …

America's Funniest Home Videos

Video Trends: Home Video Editing Wins the Day

Nikolay Tchaouchev News & Features 0 Comments

YouTube publishes online video trends to gauge the popularity of videos published on its site. An interesting meta-trend that emerges from keeping an eye on their trends is more and more of the “trending” videos are edited videos – not just point-and-shoot then uploaded YouTube. This may sound like a subtle point. However we, as loyal viewers of television shows, …

Video Word Cloud

Social Media Engagement with Video: Connecting with Consumers

Nikolay Tchaouchev Business 0 Comments

Brand managers are finding it increasingly difficult to rely on traditional media communication to reach their target consumers. Between the fragmentation of media choices, DVR-forwarding through commercial breaks, and decreasing TV viewing, reach has become much less predictable. Leading brand managers have already run experiments with social media, to test the communication power of their own customers’ referrals. However, this …

Video Marketing Reach

Video Editing Solutions for Better Marketing Communications

Nikolay Tchaouchev Business 0 Comments

A picture paints a thousand words, but a video paints a thousand pictures. Marketing communicators are fast coming to grips with the power of video as a communications vehicle. Video creation, editing and publishing have historically been the mystical arts of creative video professionals. Often inhabiting darkened rooms with big screens covered in complex software, all too much of a …