Video Word Cloud

Social Media Engagement with Video: Connecting with Consumers

Nikolay Tchaouchev for Work 0 Comments

Brand managers are finding it increasingly difficult to rely on traditional media communication to reach their target consumers. Between the fragmentation of media choices, DVR-forwarding through commercial breaks, and decreasing TV viewing, reach has become much less predictable. Leading brand managers have already run experiments with social media, to test the communication power of their own customers’ referrals. However, this …

Video Marketing Reach

Video Editing Solutions for Better Marketing Communications

Nikolay Tchaouchev for Work 0 Comments

A picture paints a thousand words, but a video paints a thousand pictures. Marketing communicators are fast coming to grips with the power of video as a communications vehicle. Video creation, editing and publishing have historically been the mystical arts of creative video professionals. Often inhabiting darkened rooms with big screens covered in complex software, all too much of a …