Justin Bieber NEO Adidas

Fan Engagement with Justin Bieber powered by WeVideo

Nikolay Tchaouchev Personal 0 Comments

Justin Bieber has teamed up with Adidas NEO Label to give his fans around the world the opportunity to produce a new advertising campaign, starring himself and a track from his latest album. Fans of the teen lifestyle brand can become a real life music producer with the #NEObiebermixchallenge, by using exclusive footage filmed at Bieber’s Spring/Summer 2014 photo shoot. …

One Direction This is Us

WeVideo and Sony Pictures Spotlight One Direction

Nikolay Tchaouchev Business 0 Comments

Sony Pictures and WeVideo launched a new online experience that enables fans of the global music phenomenon, One Direction, to remix the movie trailer for the upcoming film, ONE DIRECTION: THIS IS US. Fans will be able to use exclusive assets from the film – including music tracks and behind-the-scenes clips – as well as WeVideo’s video editing platform to create their …

We_Video_Coheed_and_Cambria

WeVideo Dives Into Music Promotion with Coheed and Cambria’s “Dark Side of Me”

Nikolay Tchaouchev News & Features 0 Comments

This week the music promotion industry is getting an interactive makeover with WeVideo’s new “video lab” partnership with the prog-rock band, Coheed and Cambria. Fans can go to the bands website and create their own music video to the song Dark Side of Me, from the new album, The Afterman: Descension. Fans can import pictures, video and sounds from their …

Video Marketing Reach

Video Editing Solutions for Better Marketing Communications

Nikolay Tchaouchev Business 0 Comments

A picture paints a thousand words, but a video paints a thousand pictures. Marketing communicators are fast coming to grips with the power of video as a communications vehicle. Video creation, editing and publishing have historically been the mystical arts of creative video professionals. Often inhabiting darkened rooms with big screens covered in complex software, all too much of a …